My work combines pop culture, classical tragedy, and speculative autobiography to explore ways in which technology and mass media teach us to view ourselves and each other. I use a pastiche‐driven practice to create videos, performances, texts, sound compositions, images, and new media projects.
I focus on celebrity worship, the ubiquity of technology, the cult(ures) of the Internet, and how these impact our experience of the human body, the physical world, and our sense of self. I then blend in elements of classical literature, with a particular interest in the tragedies of ancient Greece. I draw out parallels across the two regarding mental illness, ability, gender, and the encouragement and exploitation of destructive behavior. Within this mixture, I try on different performative personas and write imagined futures for myself, ranging from the fantastic to the tragic to the mundane.
Sid Branca is an artist, writer, and performer based in Chicago and Los Angeles. They use video, performance, sound, text, and new media to blend contemporary pop culture, classical tragedy, and speculative autobiography. In addition to current projects across the United States, they are currently in residence at the Arteles Creative Center in Haukijärvi, Finland. Branca is a Lecturer in Film, Video, New Media, and Animation at the School of the Art Institute of Chicago, and a contributing writer for Video Video Zine and Bad at Sports, for which she has published interviews and articles on programming by the College Art Association Conference, EXPO Chicago, and Illinois Humanities, among others. Branca holds degrees from the University of Chicago and Columbia College Chicago, and is a member of the New Media Caucus, the College Art Association, and First Floor Theater.
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